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Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves.

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Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You , they reveal their proven seven-step process for personal brand building.

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Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress.

Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success. As a new manager, you've got your work more than cut out for you: all new skills to learn, different personalities to deal with, and greater responsibilities to fulfill.

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You'll learn how to understand and work with fundamental personal and interpersonal components of your job including attitude, assertiveness, and managing stress and anger. You'll also discover powerful techniques for mentoring and motivating employees, optimizing performance, and encouraging positive and productive communication.

In addition, the book covers issues of special relevance to today's workplace, such as retention, diversity, rapid or unexpected change, different generations in the workforce, disabilities, harassment, workplace violence, and more.

Based in South Florida, the Grimmes travel throughout the U. Jerry S. Convert currency. Add to Basket.


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Condition: New. Seller Inventory ZZN. After all, the market conditions change quickly and sometimes the cost of delivering short-term goals outweigh the benefit to long-term strategic priorities. However, one thing that was always within his control was the ability to create a great place to work. This meant doing simple things well. So, Jerry learned how to put people first by:.

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While these leadership skills may seem a bit elementary, in fact, they actually set a leader apart from the others who barely go through the motions. So, what he found was that this reputation always resulted in top people wanting to be part of this type of culture and discipline of development.

Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress.

Managing Brand You. 7 Steps to Creating Your Most Successful Self

Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success. Reviews What if individuals could harness the power of branding to improve their lives? Wilson and Blumenthal expound on the rewards of identifying and reinforcing a consistent individual brand in this pragmatic self-help book, which offers readers a step-by-step guide to personal and professional exploration and development.